Brand identity, Packaging, Merch

Testicular cancer is estimated to rise with 25% across Europe by 2025. With focus on this urgent and very tangible deadline, the campaign uses time an essential part in urging young men to get checked. It is now - it is time to check your balls. We are addressing young men with humor and strong, graphical language. Michelangelo’s David is showcased with an enlarge testicle, to destigmatize the condition and give an audiance-appropriate visual of the issue. David, the archetype of men, hasn’t checked his balls in over 500 years, and is now addressing other men to do better.